Poppy Langridge
Ongoing identity design and creative direction for Poppy Langridge – a handmade jewellery business.

Poppy Langridge is a designer based in Glasgow, who creates bespoke jewellery inspired by natural imagery. Her work varies from statement necklaces to more subtle, everyday pieces and, as such, she needed an identity which could adapt to both. Staying away from the typical aesthetic of jewellery companies, I worked closely with Poppy to develop an identity which would best represent her work.

The result is a contemporary, pared-back wordmark which holds up next to her bolder pieces, but doesn’t overpower her other work.